Picture
e f f e c t .
coincidence / fate.
why do things happen?

i recently made an account on lala.com, a website used to download and preview music. by it's description, lala is "where music plays" and that's exactly what i wanted to accomplish by setting up my account. i wanted to quickly check out an album, track for track on this website before downloading the torrent online. it offers ratings as well as listener comments which are interesting for me to consider while listening and finding a new band.  

lala.com also has a function that allows you to see what your friends most recently listened to on the website. i recognized this as an awesome opportunity to gain a new artist or two, just by creepin' on my lala friends. i came across a band i never heard of that was recently played by a friend in san fran... i clicked the link, was directed to the band's lala site, checked out a song or two, and then, by coincidence / fate i saw a "albums you might like" section. i browsed through this and found another random gem
...and reverie sound revue is it.  

but why? 
i never heard of this band nor of the song.  
was it fate or coincidence that i came across this random band that has had minimal success since their album release in june 2009?

but wait, the ripple continues...

i share a dropbox* with a number of friends all over the world. i have shared folders with friends in spain, germany, san fran, nyc, chicago, milwaukee, michigan, minnesota, and all over la crosse. 

so, this is where it gets a little crazy. 
i listened to walking around waiting downtown on lala followed by bits and pieces of the rest of the album thereafter. i then opened my vuze account and looked for a torrent of the band's music. after an extensive search, i found a very weak download and decided to give it a shot. i set the download overnight and to my surprise, it was completed and seeding in the morning. i headed to class and returned to listen to the reverie sound revue's only full length album and it is excellent.

and then...
i shared it with each of my dropbox friends... one by one, across the globe. a few friends may never open the album folder, but i'm certain one or two of them will enjoy these tracks as much as i did and will continue to share it with their own network of dropbox friends.
...and maybe, just maybe, their friends will share the band with one or two of their own friends extending the cycle.  

so, what now? 
i'm curious to hear if the word of mouth method sparks a distinct following of the band rooted through me. i share music with the hope that if it's enjoyed it'll continue to be passed along to other friends. i wonder how my coincidental / fateful music discovery has rippled through the world... and will this song recommendation ever find it's way back to me, the source?

the ripple is a powerful thing, an incredibly powerful thing.
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walking around waiting downtown.reverie sound revue
i can't help but feel bloc party within the drum beat and electronic soul of reverie sound machine. although, the lead singers of these two bands are nothing alike. lisa lobsinger, the voice of rsr has a unique and attractive sound that i immediately recognized. a brief rsr wiki search later, i realized that she was a touring member of broken social scene. the dots were being laid out when i selected one of my favorite bss songs and pressed play... and with this single song everything was connected. lisa's breathy voice was revealed as the beautiful accompaniment of the bss song bandwitch. 

now, get ready to have your mind blown...
bandwitch, the broken social scene song, coincidentally is my iphone's generic ringtone... which ultimately means that i hear an excerpt of lisa's voice every single day.

when i say "coincidentally," i mean fatefully.

*www.dropbox.com - check it out, watch the tutorial, download it, and begin creating shared folders with your dropbox friends... you're welcome to invite me to share a folder and i'll hook you up with a sick tune a day :)



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